Business Events

Description:

The Department for the Economy has made upskilling and reskilling a priority in growing the Northern Ireland economy to meet its changing demands. Through the Skills Focus Programme, companies can receive up to 90% funding to support the cost of training.

Eligibility Criteria

• Registered Business (does not include charity or community groups)
• Based in Northern Ireland
• Less than 250 employees
• Need to develop staff at Level 2 and above in priority sectors

A Business Engagement Officer will discuss individual business training needs and complete a brief skills audit. This will determine the need for upskilling or reskilling staff and the benefits it will have to the future of the business. A tailored delivery plan will be created, implemented and delivered and will enable the company, and its employees, to introduce new skills to their workforce.

Benefits to employers

• The opportunity to acquire accredited qualifications
• Training is significantly subsidised to maximise your training budget
• Training delivery is flexible (online, in house, at an NRC campus or through blended learning)
• Completion results in a more productive, skilled workforce
• To register your interest email business.engagement@nrc.ac.uk

Course Content

The Level 2 Digital Marketing is probably of wider benefit to businesses in providing a foundation if they were to go on to do the Level 4 Social Media and Digital Marketing course with Darren. It covers 

• Search Engine Optimisation (so they can look at their website and understand how best to be found, importance of customer experience on the site etc); 
• mobile marketing where they have a chance to design a mini marketing campaign including an email newsletter; a unit on social media; 
• and finally online presence where students will analyse 3 elements of a business' online presence and report on types of content, customer interaction and service and how they promote products/services.