Business Events

Description:

Tourism Together is a new peer support network for the founders of businesses within the Tourism and Hospitality sector that are located within the Causeway Coast and Glens Borough Council area.

In this first of 3 sessions marketing expert and programme facilitator Debbie Rymer will guide you through the latest tourism trends and help you create an outline marketing plan and messaging to target your audience effectively.

Objectives:

• Explore current tourism trends locally and globally.

• Understand changing visitor expectations and buyer behaviours.

• Build a basic 12-month marketing plan, with seasonal campaigns

• Learn how to create messaging for each of your target segments

• Discover tools and techniques (including AI) to reduce effort and maximise outcomes.

Format:

• Keynote: “Tourism Trends & Marketing Strategies for 2026 and Beyond”

• Interactive Workshop: “Who is Your Visitor? Understanding Buyer Personas, Creating your Marketing Plan, Tools and Tips for Success”

• Networking Activity: “Peer Connections – Why They Matter”