Business Events

Description:

The Go Succeed Start team hosts this online 'AI for Business' masterclass.

Artificial Intelligence (AI) is becoming part of everyday business conversation, yet many owners are still unsure what it actually means in practice.

This masterclass provides a clear, practical introduction to AI in a business context. It will explore where AI came from, how it has evolved within the wider digital landscape, the different types of AI that exist today, and how these systems are currently being used across business functions.

The session will examine AI from a strategic perspective before moving into practical examples across marketing, sales, operations, finance and leadership. Participants will also gain an understanding of the current tool landscape, emerging trends, and key considerations around responsible use.

The aim is to provide clarity, confidence and a realistic understanding of how AI fits within modern scaling business, without technical jargon or hype.

Learning Outcomes

By the end of this masterclass, participants will:

• Understand how AI developed within the wider digital era and why it is now widely accessible
• Recognise the main types of AI (including generative, analytical and agentic systems)
• Understand how AI is currently being applied across different business departments
• Gain awareness of common AI tools and what they are designed to do
• Understand emerging trends and the likely direction of AI in business
• Recognise key limitations, risks and responsible use considerations
• Leave with practical insight into how they might begin exploring AI within their own organisation