Business Events

Description:

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.

Are you struggling to get your products or services into the hands of the right customers? In this practical webinar for small businesses, we’ll demystify the world of Routes to Market (RTM) and help you consider the optimum path for your business, whether in NI or export markets.

You’ll learn:
1. The RTM Landscape: Understand the different types of Routes to Market and what each can offer your business.
2. Myths vs. Realities: Separate fact from fiction so you can make smarter decisions.
3. Choosing the Right Route: A step-by-step approach to selecting the RTM that fits your product, market, and goals.
4. Managing Indirect RTMs: Best practices for working with partners, distributors, online platforms or other indirect channels.

Whether you’re launching a new product or refining your existing sales approach, this session will give you the tools and confidence to reach your customers effectively and efficiently.