Business Events

Description:

Writing a press release is a basic skill for those who need to undertake PR for their business, large or small. The purpose of this workshop is to give participants practical insights on how to write press releases that are useful to the media.

Attendees will gain actionable guidance of what makes a good press release structure. The course will cover:

• The purpose of a press release
• How to write a press release
• Finalising and issuing a press release
• Where to find journalists

During this very practical session, attendees will write press releases for feedback and review.

Attendees should bring one subject / topic / piece of work that require a press release, targeted at a particular audience, plus laptop/notebook etc for writing with.

Attendees will receive

• A workbook ‘writing effective press releases’
• Example press releases and media pitches