Retail NI, in partnership with National Lottery operator Allwyn, SSE Airtricity and Gig Grafter, has officially launched the High Street Heroes NI 2025 campaign.
This vibrant initiative celebrates the independent retailers and local businesses that form the backbone of Northern Ireland's communities and high streets.
Glyn Roberts, Chief Executive of Retail NI, said: “The High Street Heroes NI campaign continues to grow from strength to strength, with a record-breaking 15,000 votes cast last year. Our high streets are more than shopping destinations. They are vital centres of employment, entrepreneurship and community life.
“Independent retail is the lifeblood of communities right across Northern Ireland, and this campaign is the biggest celebration of our thriving local retail sector. This year, we are preparing to host our biggest ever showcase and a major celebration of the individual businesses that form the beating heart of our towns and cities.
“Retail NI is delighted to collaborate with Translink to amplify the campaign’s visibility and to recognise the vital role public transport plays in connecting people to their local high streets.”
The annual Retail NI High Street Heroes Awards shine a spotlight on the impact independent retailers make on the local economy and community, as part of a major celebration of the very best in Northern Ireland’s independent retail sector.
This people-powered awards programme invites the public to vote for their favourite local businesses across 13 categories, ranging from food and drink to fashion and essential services. It is entirely driven by the public’s voice, giving communities the opportunity to recognise those businesses that go the extra mile.
Mayor of Causeway Coast and Glens Borough Council, Councillor Oliver McMullan said: “Council has been a supporter of the High Street Hero Awards for the last number of years and indeed has been very successful, winning The High Street of the Year Award twice for Ballymoney and once for Coleraine.
“In addition, a number of our local independent retailers collected awards across several categories, giving the recognition they so richly deserve.”
Julienne Elliott, Town and Village Manager Causeway Coast and Glens Borough Council added: “The success of our Borough in the High Street Hero Awards is testament to the great variety and offer that our local retailers provide.
“By us all working together to support our local high streets, this results in the Causeway Coast and Glens being an outstanding award winning place to SHOP, EAT and ENJOY LOCAL.”
Voting opens on Friday, July 4 (Independence Day) which is a fitting date to mark the independence and resilience of Northern Ireland’s independent retailers. Among the top honours are “High Street of the Year” and “Independent Retailer of the Year.” These awards celebrate innovation, outstanding customer service, sustainability, lasting community impact and contributions to local economic growth.
A new feature for 2025 is the “Winners Hall of Fame,” which recognises businesses that have consistently topped the polls since the campaign began in 2020. While these champions are now celebrated in a dedicated hall and step aside from this year’s competition, their legacy is cemented and space is made for new contenders to shine.
Local businesses across Causeway Coast and Glens are encouraged to promote themselves and rally customer votes. Shoppers are also being urged to get involved and support their favourite high street stars.
Retail NI, which represents the independent retail and wholesale sector in Northern Ireland, launched the High Street Heroes NI campaign to recognise and reward local retailers for their impact on local communities. For every £1 spent at an independent retailer, 70p stays in the local economy. That is a direct investment in farmers, producers, jobs and the vibrancy of local neighbourhoods. It supports the wider community and strengthens the local economy.
In a world dominated by big chains and online giants, High Street Heroes NI offers a timely reminder of the value, character and resilience of our local businesses. If ever there was a time to celebrate your local heroes, this is it. Vote, share and spread the word.
For more information on how to cast your vote, visit High Street Heroes 2025: Voting now open | Belfast Live
Shortlisted retailers will be announced in early August, with an awards evening scheduled to take place on Thursday 21 August.

Launching this year’s awards in Ballymoney are L-R: Mayor of Causeway Coast and Glens Borough Council, Councillor Oliver McMullan; Retail NI Chief Executive Glyn Roberts; Adrian McQuillan, Ballymoney Chamber of Commerce and Councillor Lee Kane.

Pictured in Coleraine are (L–R): Dave Mackay, National Lottery operator Allwyn; Aidan McGinn, SSE Airtricity; Mayor of Causeway Coast and Glens, Oliver McMullan; Retail NI Chief Executive Glyn Roberts; Alderman Yvonne Boyle; Annette Deighan, Causeway Chamber of Commerce; Gillian Anderson, Coleraine Business Improvement District and Ciaran Lynch, Gig Grafter.