Meet the Buyer March 2026
Causeway Coast and Glens Borough Council attended the annual Meet the Buyer workshop—Northern Ireland’s largest B2B tourism event—in March.
This two-day event brought together 185 tour operators from around the world. Council’s Destination Marketing team had the opportunity to meet with these operators, showcase everything the Causeway Coast and Glens has to offer international visitors, assist with itinerary planning, and promote new attractions and experiences.
Attendees represented 16 global markets, including North America, Australia, Canada, and across Europe—key regions for the destination. Many are already doing business within the borough, while others are planning to in the coming years.
Participation in events like this is a vital part of the Council’s marketing activity. It helps position the region on the global stage, ensuring it remains a top consideration for international travel trade and visitors alike. A strong presence from local tourism businesses further highlighted the importance of collaboration and partnership working across the destination.
The Council was also pleased to welcome several tour operators to the area as part of familiarisation trips organised by Tourism Northern Ireland. These visits provided first-hand experience of the region’s outstanding products, landscapes, hidden gems, and—most importantly—the people who bring the destination to life through authentic stories and warm hospitality.
To get involved in future B2B opportunities, contact Mark McGrann, Destination Marketing Officer:
📧 mark.mcgrann@causewaycoastandglens.gov.uk